PivotOne
PivotOne
About PivotOne
PivotOne was founded by Myrna DeJesús, a Puerto Rican marketing strategist with over 25 years of experience working at the intersection of strategy, culture, and communication.
Myrna has led high-stakes marketing and communications engagements across healthcare, pharmaceutical, retail, financial, and media industries — partnering with organizations that need rigorous, culturally grounded strategy to reach Hispanic and multicultural audiences throughout the United States and Puerto Rico. She works with multicultural renowned ad agencies, bringing a senior level of analytical precision to every PivotOne engagement.
Her work is bilingual, bicultural, and informed by 25 years of direct research with Hispanic families and communities. In 2026, she published No Serás Una Carga, a first-of-its-kind brain health guide for Hispanic families — a project that reflects the depth of research and cultural commitment she brings to every client engagement. The book has opened national conversations with AARP, the National Hispanic Council on Aging (NHCOA), and the Hispanic Heritage Foundation.
PivotOne works with a select number of preferred clients at a time to ensure every engagement receives focused, senior-level attention.
Our Story
PivotOne was built on one conviction: the most effective marketing strategy happens when the strategist truly understands the people being reached — not just their demographics, but their culture, their values, and the way they make decisions.
Myrna DeJesús has worked alongside businesses, healthcare organizations, and nonprofits across the United States and Puerto Rico — developing marketing strategies that drive real outcomes because they are grounded in genuine cultural understanding. Her work is bilingual, bicultural, and built for organizations that need more than a campaign. They need strategy that fits.
Our engagements are fully customized — no templated approaches, no generic deliverables. Every project is designed around your specific audience, your strategic questions, and your business goals.
Services include marketing strategy development, brand positioning, multicultural audience engagement, digital campaign strategy, and communications planning — delivered in English, Spanish, or both.
Our Services
1
Marketing Strategy
End-to-end marketing strategy for businesses ready to grow with intention. From campaign architecture to audience targeting, every strategy is built around your specific goals, your market, and the people you are trying to reach.
2
Multicultural & Hispanic Market Strategy
Culturally intelligent strategy for brands entering or expanding within the U.S. Hispanic and Puerto Rican markets. Engagements are conducted in English and Spanish and informed by deep, direct experience with Hispanic communities across the country and the island.
3
Brand Positioning & Messaging
Clear, differentiated positioning is a competitive advantage. PivotOne helps businesses define who they are, who they serve, and how to communicate both — consistently and with precision across every audience touchpoint.
Featured Publication
No Serás Una Carga
In 2026, Myrna DeJesús published No Serás Una Carga — the first evidence-based brain health guide written specifically for Hispanic families. Rooted in personal experience and rigorous research, the book has opened national conversations with AARP, the National Hispanic Council on Aging (NHCOA), and the Hispanic Heritage Foundation. It reflects the cultural depth and commitment she brings to every client engagement.
Ready to Work Together?
Project based
Project based
Project based
Project based
Project based
Testimonials
Client Stories
PivotOne has worked alongside executives, agencies, and organizations across the United States and Puerto Rico. Here is what some of them have to say.
- PivotOne transformed our client's connection with diverse audiences, leading to measurable growth.
Hernan Tagliani - President-CEO, Best-Selling Author - Tagliani Multicultural
- Their strategic insights have been invaluable in ensuring our campaigns resonate authentically.
Milton Lebron - Executive Creative Director- Founder -Might & Matter
- Their market research capabilities enabled us to identify clear key findings that significantly enhanced our client's strategies allowing them to make informed decisions and drive impactful results.
David Morse - Chief Insights Officer - New American Dimensions