PivotOne
About PivotOne
PivotOne Solutions is a research and strategy consultancy founded by Myrna DeJesús, a Puerto Rican marketing strategist and author with more than 25 years of experience helping organizations sharpen positioning, strengthen messaging, and connect with high growth audiences across the U.S. and Puerto Rico.
PivotOne was built on the belief that effective strategy begins with real audience understanding. Myrna’s work spans healthcare, pharmaceutical, retail, financial, and media sectors, combining cultural intelligence, market insight, and senior level strategic thinking to help clients make better business decisions.
The firm works with a select number of preferred clients to ensure every engagement receives focused attention, rigorous thinking, and strategy tailored to specific business goals.
Our Story
PivotOne was built on a simple belief: the strongest marketing strategy begins with real audience understanding.
Too often, organizations rely on assumptions, broad categories, or generic messaging. PivotOne takes a different approach. The work begins by understanding how people think, what they value, how they make decisions, and what earns their trust.
That perspective shapes every engagement, from market research and brand positioning to growth strategy across the U.S. and Puerto Rico. The goal is always the same: strategy that is clear, grounded, and built to connect with the people who matter most.
Every PivotOne engagement is built around the client’s specific goals, audience, and decision context. The work is tailored, research informed, and designed to move from insight to action with clarity.
Whether the need is market research, brand positioning, messaging, or growth strategy, PivotOne works closely with each client to define the right questions, uncover the right insights, and shape strategy that is practical, focused, and relevant across the U.S. and Puerto Rico.
Our Services
1
Marketing Research & Strategic Insight
Research driven strategy for organizations that need sharper understanding of their audiences, opportunities, and barriers to growth. PivotOne designs insight programs that clarify what matters, what drives decisions, and where strategy should move next.
2
Brand Strategy & Positioning
Clear, differentiated positioning helps organizations communicate with precision and confidence. PivotOne helps define brand value, sharpen market positioning, and build messaging that aligns with audience needs and business goals.
3
Growth Strategy for U.S. and Puerto Rico Markets
PivotOne helps organizations navigate growth across the mainland United States and Puerto Rico with strategies grounded in cultural intelligence, local understanding, and bilingual market realities. Engagements are designed to support expansion, relevance, and stronger audience connection.